Carin van Berkel becomes the new Commercial Manager of Theme park Toverland. From 12 March 2018 she is going to lead the marketing and sales departments. Her responsibilities will be, amongst others, visitor numbers and revenue. Her management position will strongly contribute to Toverland's ambitions. The management team is complete again, thanks to the arrival of Carin van Berkel.
Carin van Berkel (53) has an extensive background in the area of commercial and general management. She worked at Holland Casino for ten years, where she had various management positions – including marketing manager – and worked as a commercial manager with theme park Efteling. For the past six years she had the position of Manager Leisure Time with ANWB, where she developed a successful and profitable business unit. It offers an inspiring and inviting mix in the area of leasure time. This ANWB-offer for a day, an evening or a night out is used by an impressive one million ANWB members. Carin believes that the success of this ANWB activity can grow, especially with its current enthusiastic team of twenty people. “Which doesn't make it easy to leave the team and ANWB. But when I received the magical invitation to work together with the Toverland team on large and ambitious new developments, Yes was the only answer.”
Caroline Kortooms, General Manager of Toverland, explains that Carin was at the top of the wishlist of her and her brother Jean Gelissen, General Manager of the Gelissen Group: “Carin knows the branch like no other, and has the crucial qualities of courage, decisiveness, perseverance and inspiring leadership. Qualities that are very important to us. With passion and trust we head, together with Carin, towards a bigger, more beautiful and more magical Toverland.”
The addition of Carin brings the management team of Theme park Toverland to a total of four people: Caroline Kortooms (General Manager), Paul Oomen (Technical Mangager), Benny Steijvers (Operations Manager) and Carin van Berkel (Commercial Manager).
Carin van Berkel studied HBO Facility Management in Wageningen, successfully finished MBA at Kingston University London and NIMA-C, attended the Disney Academy for hospitality and may call herself a Register Marketeer since 2009. She comes from the ‘Van Berkel Groep’-family of entrepreneurs, and believes in the strength of family businesses. Carin is true family person who comes from a large family and has a large family herself. Her personal drive is to use a team to make guests shine with happiness, give them a hospitable welcome and an unforgettable day.