Theme park Toverland has received a nomination for the prestigious Dutch Marketing Awards, in the category Marketing Company of the Year 2016. Winners of previous editions were Coolblue, DSM and the Rijksmuseum.
The award is given to organisations where ‘for many years marketing has played a clear, leading part in the determination of vision, purpose, strategy and management. This organisation is seen as an example by others’, says the jury. Other nominees this year are amongst others Heineken, IKEA and Booking.com.
The leading marketing award is an initiative from professional body NIMA (Dutch Marketing Institute) in cooperation with magazine and knowledge platform Adfo Group and PIM (Platform Innovation in Marketing). For the past months colleagues were able to nominate their favourites. An expert jury has nominated a few candidates based on this. The Dutch Marketing Awards are presented on 31 March .